Four days, three shopping events, and a whole lot of noise. Black Friday falls on November 27 this year, Small Business Saturday on November 28, and Cyber Monday on November 30. We will be honest with you about which one is actually ours.
Small Business Saturday is the one that fits
Black Friday belongs to big-box retail. Cyber Monday belongs to the internet. Small Business Saturday belongs to places like this one.
San Antonio Winery is family-owned and has been for over 100 years and four generations, run by the Riboli family in the same corner of Los Angeles the whole time. When people talk about shopping small on the Saturday after Thanksgiving, this is the kind of business they mean.
So if you are picking one day of that weekend to spend with us, make it that one. Come to the Los Angeles winery, taste something, and buy your gifts from people whose name is on the bottle.
What to buy while you are here
Four directions, depending on who you are shopping for.
Gift bundles and baskets. Our wine bundles and gift baskets are assembled and ready to hand over, which takes the guesswork out of shopping for someone whose taste you do not know well.
Estate wines for the person who pays attention. The estate collection comes from Riboli family vineyards in Napa Valley, Paso Robles, and Monterey. If your recipient knows the difference, give them something that reflects it, like San Simeon or Opaque.
Personalized labels. Put a name, a date, a message, or a photograph on the bottle itself through personalized wine labels. These take longer to produce than pulling a bundle off the shelf, so this is the item to order at the start of the weekend rather than the end of it.
Merchandise and glassware. Our merchandise and gifts collection fills out a gift that needs a little more presence under the tree.
Cyber Monday: the day to buy a membership
Here is the smartest thing you can do on the online day of the weekend, and it is not a case of wine. Buy somebody a wine club membership.
Our Artisan Premier Club brings members limited-production wines, exclusive discounts, club member parties, and complimentary tastings at our tasting rooms. For someone who prefers sweeter styles, the Sweet Wine Club delivers a curated seasonal box of Stella Rosa wines, our California-born brand, instead.
The math is simple. A one-time order arrives once. A membership arrives through the year, carries a discount on everything else they buy, and gets opened four times instead of one. For a December gift budget, nothing else stretches that far.
It also solves the recipient you never know what to get. Rather than guessing their taste once, you give them a year of discovering it.
Order early, because wine ships differently
This is the part that catches people out on a deal weekend, so handle it first.
Wine cannot be left on a doorstep. An adult 21 or older has to sign in person, which means somebody has to be home when the carrier arrives. Sending it to a workplace is usually the easier answer during business hours.
Direct wine shipping is also regulated state by state, so where we can ship is set by law rather than preference. Check our shipping and delivery policy before you order for someone out of state.
And carriers are at their busiest from this weekend through December. Ordering on Cyber Monday rather than the second week of December is the difference between gifts arriving comfortably and gifts arriving nervously.
Or skip the shipping entirely
If your recipients are local, the simplest plan is to come get it.
Our Los Angeles, Ontario, and Paso Robles locations all pour tastings, and Los Angeles pairs that with Maddalena Restaurant and The 1917 Outdoor Restaurant. Make an afternoon of it, taste before you buy, and walk out with the shopping done.
Book a wine tasting if you want to turn the errand into something better than an errand.
One more thing for December
If what you actually need this season is somewhere to put the holiday party, our event spaces are available across our locations. Rooms book out early, so ask now. Start with private events at San Antonio Winery.
Frequently asked questions
When are Black Friday, Small Business Saturday, and Cyber Monday in 2026?
Black Friday falls on November 27, Small Business Saturday on November 28, and Cyber Monday on November 30. Small Business Saturday is always the Saturday following Thanksgiving.
What is the best wine gift to buy during the holiday weekend?
A gift bundle if you are shopping for someone whose taste you are guessing at, estate wines if they know wine well, and a wine club membership if you want the gift to keep arriving through the year. Personalized labels are the standout for a milestone, but order those early since they take longer to produce.
Why buy wine from a family-owned winery?
Because the wine has a name and a family behind it rather than a label designed by committee. San Antonio Winery has been run by the Riboli family for over 100 years and four generations, and Wine Enthusiast named us American Winery of the Year.
Can I have wine shipped as a gift?
Yes, within the states where direct wine shipping is permitted. An adult 21 or older must sign for the delivery in person and carriers cannot leave wine unattended, so a workplace address is often easier. Check our shipping and delivery policy for current details before ordering out of state.
How early should I order for the holidays?
Order during the Thanksgiving weekend rather than waiting for December. Carriers get progressively busier from this weekend onward, and personalized items need extra lead time on top of shipping.
Make it a Small Business Saturday
Of the three days, one of them was made for places like this. Spend it with a family-owned winery in Los Angeles, taste something good, and get your list finished.
Browse the shop or give a wine club membership from San Antonio Winery. Product availability varies and is subject to change. Please enjoy responsibly; you must be 21 or older to purchase or receive alcoholic beverages.