Stella Rosa

Born through a rich legacy, Stella Rosa remains at the forefront of innovation. Stella Rosa is not just about producing award-winning semi-sweet, semi-sparkling Italian wines, it’s about evolving with the spirit of the times when it comes to wine trends and popular culture.

Stella Rosa, the Star Was Born

To create the Stella Rosa wines, our family chose the region of Asti, a province in Piedmont, Italy, as the source for its aromatic grapes, which have become the hallmark for the Stella Rosa style of wines. From there, our first Stella Rosa wine was Moscato D’Asti, which has become a flagship of this line.

Soon after, Stella Rosa Rosso was created – the brand’s first semi-sweet, semi-sparkling red wine blend, and first wine of its kind to be brought to America from Asti. The rapid phenomenal successes of these two wines began the lineage of Stella Rosa, which now boasts over 20 distinctive flavors.

Drone image of Piedmont Italy

Made and Imported from Italy


Known as the kingdom of Italy, a region known for its sophisticated cuisines & wines with French influence.


Capital city in Piedmont, Italy. Birthplace of Moscato d’Asti.

Santo Stefano Belbo

A small town in medieval origins. Birthplace of all Stella Rosa Wines.

Crafted from Tradition, Leading Innovation

The brand is always growing, learning, and striving to satisfy its loyalists’ needs while pushing the level of sophistication to also appeal to dry wine aficionados looking for something a little different. Stella Rosa is more than just a refreshing wine; it’s a lifestyle.

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